FOOD:

Snacks; Shelf Stable; Beverages & Drinks; Confectionery; Health Care; Baby Food; Fresh Food; Bakeries; Ready-to-eat; Ready-to-heat; Ready-to-cook

Non-FOOD:

Beauty & Personal Care; Baby Care; Household Products; Pet Supplies

The 17th Private Label Fair Asia (PLF) would be held at Shanghai New International Exhibition Center (SNIEC). The scale of the 17th PLF would be 70,000 square meters, supplies over 2,841 booths. More than 1,300 companies would exhibit their products during the show. And over 100,000 latest products would be distributed during that time. The fair would attract more than 20,000 professional buyers. The scope of exhibits include: beauty & personal care, household products, pet products, OTC & healthcare, baby and maternal products, shelf-stable food, snacks, biscuits, beverages, confectionery, fresh, prepared food and bakery, and trade suppliers. Business scales are from small and medium factories to well-known national brand. PLF would be the only professional B2B platform for PB in APEC.

1. Networking and matchmaking:

At PLF, you will enjoy superior locations for the exhibit with a member's logo board on site, highlights of your organisation in our magazine, and showcases during PLF buyers' tour. At matchmaking conferences, you will enjoy free access to factories, FMR bases and conferences. Also, memebrs are prioritised for free matchmaking by PLSC.

2. Advertisement

PLSC will provide free marketing services to the member companies and products once a year, which also include founder & executive interviews and product promotions.

3. Studies and Recommendations

Members could access to Chinese Private Brand Market Surveys, Product Innovation Conferences, and Private Brand Management Courses. If you happen to be nominated at Golden Star Awards, professional guidance will also be delivered.

4. Product Standard Upgrades

Product quality standards are set by category, by joining the study groups, you would gain insights on upgrading your products to cater for the consumers. Afterwards, a certificate will be issued by PLSC.

5. Membership Honors

6. International Activities

As a member, you will access to the latest news in global private brand industries and services for supply-demand matchmaking. You will also be invited to the PLSC study tours overseas.

In order to accelerate the development of Chinese private label market, PLSC and Shanghai Business School initiated and established Private Label Industry Research Institute (PLIR), which merges industrial intelligence with educational resources, also absorbing PB-related industrial organizations, reseach institutions, think tanks, and well-known experts. PLIR is aiming at providing the entire industry with cutting-edge technology and business development guidance, as well as keeping companies on the right track. PLIR strives for becoming the Chinese leading PB think tank with profound global influence.

With the approval of Shanghai Municipal People's Government, Private Label Shanghai Council (aka. PLSC) becomes the 1st officially-registered organization for private brand (PB) industry in China. Our mission is to promote branding and to strengthen the core competitiveness of the retail sector. Our aim is to support the development of PB market and to enhance the market share of PB products in China and the greater Asia-Pacific region.

PLSC currently accommodates more than 280 members, who are participants in the private brand ecosystem, including retailers (11.4%), manufacturers (83.2%), service providers (5%), supply chain companies (0.4%).